LECOCO Presents at Kind + Jugend 2024 in Cologne

Sep 03, 2024

LECOCO successfully concluded its participation in Kind + Jugend 2024, the world’s leading international trade fair for juvenile products, held from September 3 to 5 at the Cologne Exhibition Centre in Germany. The exhibition served as an important platform for LECOCO to present its children’s mobility product portfolio while engaging directly with global distributors, retailers, and industry professionals. As a long-established B2B exhibition, Kind + Jugend continues to play a central role in connecting manufacturers with international markets and supply chains across the baby and children’s products sector.

Kind + Jugend is widely recognized as the most influential professional exhibition within the global juvenile products industry. The 2024 edition brought together 1,209 exhibiting companies from 46 countries and attracted approximately 24,700 professional visitors from 113 countries, spanning a total exhibition area of 110,000 square meters. The scale, diversity, and international reach of the event underline its strategic importance as a meeting point for brands, manufacturers, distributors, and decision-makers across the global industry.

Within this highly professional and competitive environment, LECOCO communicated a clear and consistent brand positioning focused on safety, functional design, and long-term product reliability. Rather than emphasizing short-term consumer trends, the company highlighted its commitment to developing products that support children’s growth while addressing the practical requirements of families in different regions. This approach aligns with the expectations of international partners seeking stable, compliant, and scalable product solutions.

The design of the LECOCO booth supported structured product presentation and in-depth professional discussions. Visitors from Europe, North America, Asia, and other key markets engaged with the LECOCO team to discuss product specifications, regulatory requirements, and regional market expectations. These conversations enabled the company to gain firsthand insights into differences in consumer behavior, compliance frameworks, and distribution models across international markets.

A central focus of LECOCO’s exhibition presence was its emphasis on application-driven and user-centered product development. Among the showcased products, the LECOCO Wiggle Car attracted particular attention for its parent-child riding system, which allows for both independent child use and shared riding experiences. The product integrates stability-oriented engineering with quiet-rolling wheels, making it suitable for a variety of indoor and outdoor environments.

The Wiggle Car reflects LECOCO’s broader design philosophy of balancing safety, versatility, and experiential value. Its adaptability across different age groups and usage scenarios resonated with professional visitors seeking differentiated products that remain compliant and practical across multiple markets. The product serves as an example of how LECOCO integrates engineering considerations with real family use cases when developing children’s mobility solutions.

Also featured prominently was the LECOCO Compact Stroller, developed to address the needs of modern families for portability, durability, and long-term usability. Designed to support children from infancy through the preschool stage, the stroller balances lightweight construction with structural integrity. Professional visitors evaluated its folding mechanism, material selection, and overall build quality, particularly in relation to everyday urban use and travel-oriented scenarios.

Beyond these highlighted products, LECOCO presented its broader children’s mobility portfolio. The balance bike series, manufactured using lightweight magnesium alloy, attracted attention for its contribution to early balance training and motor skill development. The use of magnesium alloy supports reduced product weight while maintaining strength and durability, aligning with global market demand for lightweight yet robust juvenile mobility products.

In addition, LECOCO showcased its adjustable scooters and children’s bicycles, which were examined for their growth-oriented designs and adaptability across different age ranges. These products were evaluated by trade visitors for their construction quality, functional design, and compliance with international safety standards. Together, they reflect LECOCO’s systematic approach to building a comprehensive and coherent children’s mobility product range.

A key objective of LECOCO’s participation in Kind + Jugend 2024 was the collection of direct market intelligence. Discussions with distributors, retailers, and industry professionals covered a wide range of topics, including certification requirements, regional consumer preferences, distribution structures, and after-sales expectations. The feedback gathered during the exhibition provided valuable input for the company’s ongoing strategic planning.

The insights gained at the Cologne exhibition will inform LECOCO’s future decisions related to product localization, market entry strategies, and partnership development. By engaging directly with stakeholders from multiple regions, the company gained clearer visibility into region-specific opportunities and operational considerations, supporting more informed and effective international expansion planning.

Guided by its “Raise Wild” brand philosophy, LECOCO approached the exhibition not only as a product showcase, but also as an opportunity for learning and reflection. The experience reinforced the global relevance of the company’s core values while identifying concrete directions for future product refinement and portfolio optimization.

Looking ahead, LECOCO will integrate the insights gathered during Kind + Jugend 2024 into its ongoing product development and quality management processes. The company remains committed to delivering safe, reliable, and thoughtfully engineered children’s mobility products that meet the practical needs of families while adhering to the professional standards of the global juvenile products industry.