LECOCO Engages with Market at 24th CBME, Garnering Positive Response

Jul 17, 2024

LECOCO recently concluded a highly successful participation in the 24th CBME International Pregnancy, Infant, and Child Exhibition, held in Shanghai from July 17 to 19, 2024. As one of the most prominent annual trade fairs in the maternal and child industry across Asia, CBME provided an ideal platform for LECOCO to present its innovative range of children’s mobility products to a diverse audience of families, retailers, distributors, and industry professionals. The exhibition served not only as a showcase for the brand’s latest offerings but also as a valuable opportunity for direct dialogue with end-users and partners, reinforcing LECOCO’s commitment to safety, quality, and thoughtful design.

The brand’s booth stood out for its clean, modern aesthetic, reflecting the company’s emphasis on simplicity and functionality. A neutral color scheme and welcoming layout invited visitors to explore the full product lineup in a comfortable and visually coherent environment. This careful design extended to the presentation of each product category, which was arranged to help parents and caregivers easily identify options suited to their children’s age and developmental stage. Every detail, from the lighting to the placement of informational materials, was thoughtfully curated to create an engaging yet professional atmosphere that aligned with LECOCO’s identity as a premium family mobility brand.

On display was the complete LECOCO portfolio, including signature items such as wiggle cars for toddlers, balance bikes designed to build coordination and confidence, adjustable scooters for various ages, ergonomic strollers, and a selection of children’s bicycles. Each product was accompanied by clear informational signage detailing safety features, recommended usage, and maintenance guidelines, allowing visitors to gain a thorough understanding of the design philosophy behind every item. Many parents spent significant time at the booth, asking detailed questions about materials, weight capacity, and adaptability to different environments, which the knowledgeable LECOCO team was pleased to address. The team emphasized the rigorous testing process each product undergoes, from material selection and structural integrity assessments to real-world usability trials, ensuring that every scooter, bike, and stroller meets not only international safety standards but also the practical demands of daily family life.

One of the most engaging aspects of the exhibition was the dedicated trial area, where children could freely test products under the supervision of their parents and LECOCO staff. This hands-on experience proved to be both fun and informative, as young riders immediately demonstrated how intuitive and enjoyable the bikes, scooters, and ride-ons were to use. The spontaneous smiles and ease with which children navigated the space served as powerful, real-life validation of the brand’s focus on user-centered design. Beyond bringing joy to families, this interactive zone generated immediate and authentic feedback, offering the product development team insights into how children interact with the products in real time. Observing which features attracted the most attention, which models were easiest for children to maneuver independently, and how different age groups responded to color, weight, and handling provided invaluable qualitative data that will guide future refinements and innovations

In addition to engaging with families, the exhibition enabled meaningful conversations with industry peers and potential partners. LECOCO representatives held numerous meetings with distributors and retailers from across the region, discussing market trends, logistical needs, and opportunities for collaboration. These exchanges provided a deeper understanding of regional preferences and operational landscapes, information that will help tailor future offerings to specific markets. Visitors frequently commented on the robust construction and thoughtful details of the products, such as rounded edges, non-slip surfaces, and easy-to-adjust components—features that underscore LECOCO’s unwavering attention to safety and durability. Several industry professionals also noted the brand’s balanced approach to design, which successfully merges aesthetic appeal with practical functionality, a quality increasingly sought after in the competitive juvenile products sector.

As the event drew to a close, LECOCO expressed sincere gratitude to every visitor, partner, and team member who contributed to such a positive and productive presence at CBME. The enthusiastic responses received throughout the three-day exhibition affirm the relevance and appeal of the brand’s core values: Safety, Fun, and Growth. These principles continue to guide every stage of product conception, design, and testing, ensuring that each item not only meets high safety standards but also inspires active, joyful exploration. The team returned from the exhibition energized by the direct interactions and encouraged by the clear market interest in thoughtful, well-crafted children’s mobility solutions.

Looking forward, LECOCO remains dedicated to advancing children’s mobility through continuous innovation. The company plans to introduce new models in the coming year, with a focus on sustainable materials and smart features that align with evolving consumer expectations. Insights gathered from events like CBME directly inform these developments, keeping the brand closely attuned to the needs of families and the dynamics of the global market. Upcoming projects include the exploration of lighter, more durable composite materials, the integration of modular design for longer product lifespan, and the introduction of intuitive learning elements into ride-on products to support developmental milestones.

The 24th CBME Expo thus marked another significant milestone for LECOCO, strengthening its visibility and reputation as a trusted, forward-thinking brand in the children’s mobility sector. By creating an inviting, informative, and interactive exhibition space, LECOCO not only showcased its products but also fostered genuine connections with its community. The brand invites everyone to stay updated on its journey through its official website and social media channels, where new products, safety tips, and company news are regularly shared. LECOCO looks forward to continuing the conversations started at CBME and to bringing more families safe, enjoyable, and growth-oriented mobility experiences in the years to come.