LECOCO Presents at CBME 2025 in Shanghai

Jul 16, 2025

LECOCO successfully concluded a prominent and highly productive participation at the 2025 CBME International Pregnancy, Infant, and Child Exhibition, held at the National Exhibition and Convention Center in Shanghai from July 16 to 18. As a cornerstone event for the global juvenile products industry, CBME attracts a comprehensive audience of manufacturers, distributors, retailers, and industry analysts. It establishes itself as an indispensable platform for launching innovations and forging strategic partnerships. For LECOCO, the exhibition provided a critical opportunity to present its refined product portfolio, articulate its corporate vision to a professional audience, and gather invaluable frontline intelligence on global market dynamics.

The brand’s booth, characterized by a minimalist aesthetic and a focus on material and form, effectively communicated LECOCO’s commitment to sophisticated, reliable solutions. This deliberate design choice facilitated a professional atmosphere conducive to in-depth technical and commercial discussions. Over the three-day event, the LECOCO team engaged in a continuous series of meetings with existing distributors from over twenty countries. They also established connections with numerous potential partners seeking high-quality, design-led offerings for their markets.

Conversations extended beyond simple transactional topics, delving into regional consumer preferences, regulatory compliance challenges in different territories, logistics optimization, and collaborative marketing strategies. The depth of these discussions underscores the trusted relationships LECOCO has built and its role as a strategic partner rather than just a supplier.

The central reveal of the exhibition was the debut of the significantly enhanced "Finger Wiggle Car." This model, which established the popular parent-child interactive riding segment, has been meticulously re-engineered through multiple iterative development phases. The latest version represents a holistic upgrade, targeting every aspect of the user experience.

For its broader range of children's bikes, LECOCO engineers focused on structural integrity, introducing reinforced, lightweight frames that improve durability without compromising maneuverability. Steering mechanisms across the line have been recalibrated for a smoother, more responsive feel, directly addressing user feedback. Furthermore, material selection for all contact points was revised to prioritize safety, enhanced comfort, and easier maintenance. This comprehensive approach to refinement exemplifies LECOCO’s philosophy of evolutionary innovation—respecting successful core concepts while relentlessly pursuing improvements in performance, safety, and quality.

Beyond the flagship product, the exhibition served as a vital sounding board for emerging industry trends. Dialogue with global partners consistently highlighted several key themes: an accelerating demand for products designed with longevity and adaptability, allowing them to grow with the child; a pronounced shift toward high-quality, safe materials; and a growing appreciation for designs that subtly encourage physical development and outdoor play.

These insights are not merely observational for LECOCO; they are actively integrated into the development pipeline. The company employs a rigorous, multi-stage testing protocol involving safety stress tests, durability cycles, and user trials. This process ensures that every new product or component meets stringent internal standards that often exceed regional regulatory requirements. This commitment to substantiated quality was a key point of interest for visiting professionals responsible for selecting trustworthy brands for their retail shelves or distribution networks.

The strategic importance of CBME also lies in its function as a platform for corporate branding and industry positioning. LECOCO utilized the event to reinforce its identity as a technically proficient and commercially reliable entity. Presentations and materials emphasized the brand’s integrated supply chain, its investment in precision manufacturing technologies, and its responsive after-sales support structure.

These elements are crucial for decision-makers who value supply consistency and total cost of ownership. The face-to-face interactions enabled the team to demonstrate this operational professionalism directly, building confidence and paving the way for expanded collaborations. Furthermore, the feedback collected on specific points such as packaging design for different retail environments, documentation clarity for end-users, and the potential for co-branded promotional campaigns provides actionable data. This information will directly influence LECOCO’s operational and marketing strategies in the coming fiscal year.

In conclusion, LECOCO’s presence at the 2025 CBME was a resounding success on multiple fronts: product launch, partnership engagement, and market intelligence gathering. The positive reception of the upgraded Finger Wiggle Car and the serious business inquiries generated affirm the brand’s strong market positioning and the relevance of its design direction.

The event has furnished the company with critical momentum as it plans its portfolio expansion and market entry initiatives for the near future. LECOCO remains steadfast in its core mission to engineer and deliver child mobility solutions that represent the optimal blend of safety, innovation, durability, and thoughtful design. This commitment aims to create value for its business partners and enrich the experiences of families worldwide. The insights and connections forged in Shanghai will undoubtedly play a pivotal role in shaping the brand's trajectory in the evolving global landscape of juvenile products.